VIDEO SERIES

Creative direction for Fender’s “Legends” video teaser series, an AI-produced campaign celebrating the players who defined the sound of their instruments. This installment features Dee Dee Ramone and the Fender Precision Bass — the combination that drove the engine of punk rock. The project was built end-to-end through AI pipelines spanning image generation, video prompting, scripting, art direction, and post-production, with every stage shaped by creative decisions rooted in music history, cinematographic language, and brand sensibility.

CREATIVE DIRECTION AND PRODUCTION